When the heart speaks, the mind finds it indecent to object.

― Milan Kundera

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King Solomon says heart is the “wellspring of life.” It is the source of everything else in your life. Your heart overflows into thoughts, words, and actions.

It is the essence of who you are. It is your authentic self—the core of your being. It is where all your dreams, your desires, and your passions live. It is that part of you that connects with organization and other people.

Heart drives and is driven by love. Love, according to the dictionary, is “a feeling of strong or constant liking for something.” While love is an abstract concept, its effect is real and very tangible. It’s something that we have purposefully mandated into a company’s DNA. And, as per design and intent it flows out from individuals within an organization.

Love is measured in time, a manifestation of teams chemistry developed over a reasonable period. Its unimaginable that people just wake up one day and decide to be in love. Love is a progressive, conscientious decision. When you love someone, you love him or her because it feels good, it’s natural and it’s healthy. It doesn’t require thought or consternation. And this is the core driving principle in our idea of importance of heart and love in the business.