Cloud Computing and Business Growth


Whether you like it or not, cloud computing is here to stay. Business owners from across the sectors – hotel companies, cosmetic manufacturers, store chains, computer accessories makers – are on a steep growth incline, courtesy cloud computing. What these businesses did was simple yet very effective – they leveraged cloud services to fulfill their IT needs so they could concentrate on their core business. In other words, instead of investing time and money into IT they invested time and money into strategic growth and left IT to cloud services providers to manage, and the results are there to be seen.

So what aspects of cloud computing contribute to business growth? Here we highlight a few of them to convey a thought.

Cloud computing is a cheaper IT enabler

Let’s face it! All cloud computing models, infrastructure as a service (IaaS), platform as a service (PaaS) or software as a service (SaaS) are relatively cheaper IT enablers. They let the IT departments serve a growing enterprise more strategically. As Mark White, CTO of Deloitte Consulting’s technology practice, aptly states“it frees up time for IT to spend on improvement and innovation.”

Helps organizations to stay competitive

A cloud solution can be deployed and modified quickly and reliably. Organizations benefit immensely from this facet of cloud computing to be competitive in the marketplace. Since a fully configurable and flawless solution is delivered at a much faster pace than in the traditional model, user efficiency increases and manual labor, previously required by both IT and application teams,almost gets eliminated.

Enables improved information security

To stay competitive in the marketplace, a cloud services provider needs to maintain enhanced levels of security in his solutions. Subject to the terms of the security agreement with the cloud services provider, an organization generally avails enhanced levels of information security in a cloud solution as compared to the one it puts time and money in to implement on its premise. For instance, in the wake of a natural disaster or fire, there is bare minimum impact on business productivity as the data is on the cloud and can be accessed from any location.

Automated scaling facilitates optimized expense

In a cloud computing environment, users can automatically scale up and scale down resources such as virtual machines, server capacities, etc. depending on required situations. This allows efficient resource utilization leading to optimized expenditure.

Enables business transparency

A cloud computing setup works on a pay-as-you-go model. An organization only pays for resources it utilizes over a period of time. As a result, it gives business decision makers a transparent view of expenditures incurred in consumption of IT resources.  It also gives them a clear idea of usage, metrics, roles and definitions.
All these aspects help cloud computing contribute to business growth, directly, as well as indirectly.

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