Character is higher than intellect. A great soul will be strong to live as well as think.

― Ralph Waldo Emerson


Some organizations have business goals as guiding principle and some have spirit. The Soul is that common thread which binds this group of professionals that are passionate about their belief, and are inspired by the thought Business Objectives and conduct are public behavior of a company, soul of a company is its inner life. Few companies have a clear, strong and inspiring soul that motivates or underlies the behavior of each individual that participates in pursuing its common objectives.

It is the soul that permeates the Inner life of the organization that determines its true nature. There are certain things that are embedded in COTEQ far deeper than the visible body of profitable and sustainable growth business model. It is the desire to create and follow a value system and culture that flows though every individual in the organization

This Soul is best seen in its Purpose, Intent, as well as the Nature and Character of each Interaction

the Spiritual mantra of COTEQ

  • To promote what truly matters
  • To focus on what truly matters
  • To acknowledge
  • To correct
  • To align and to structure
  • To reward what truly matters
  • To call for what truly matters
  • To improve performance
  • To point the way to success
  • To align thought, word & deed
  • To provide for direction
  • To establish standards
  • To establish security & respect
  • To align expectations & reality
  • To provide freedom!
  • To make each contribution meaningful
  • To make people matter
  • To encourage individuality
  • To get most from everything
  • To provide for a self-sustaining system